• Corpus ID: 7268813

The Media and Advertising: A Tale of Two-Sided Markets

@article{Anderson2005TheMA,
  title={The Media and Advertising: A Tale of Two-Sided Markets},
  author={Simon P. Anderson and Jean J. Gabszewicz},
  journal={IO: Empirical Studies of Firms \& Markets},
  year={2005}
}
Media industries are important drivers of popular culture. A large fraction of leisure time is devoted to radio, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures in program duplication and catering to the Lowest Common Denominator, indicating lack of cultural diversity and quality. The business… 
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