The Media Multitasking Behaviour of Digital Natives in the U . K .

@inproceedings{2014TheMM,
  title={The Media Multitasking Behaviour of Digital Natives in the U . K .},
  author={},
  year={2014}
}
  • Published 2014
1.0 Introduction The media environment When making decisions about which media to consume, individuals have a number of alternatives: for example; television, press, radio, cinema and internet. In addition to the traditional forms of media communication, advances in technology allow communication through multiple devices, in different settings, resulting in… CONTINUE READING