The Media Agenda-Setting Effect of Concrete versus Abstract Issues

  title={The Media Agenda-Setting Effect of Concrete versus Abstract Issues},
  author={Aileen Yagade and David M. Dozier},
  journal={Journalism \& Mass Communication Quarterly},
  pages={10 - 3}
  • A. Yagade, D. Dozier
  • Published 1 March 1990
  • Sociology
  • Journalism & Mass Communication Quarterly
This exploratory study matches a content analysis sample of Time magazine coverage of two “concrete” issues (drug abuse, energy) and two “abstract” issues (nuclear arms race, federal budget deficit) with Gallup Poll data over a lengthy period to find confirmation of the hypothesis: The media set the agenda with news about specific news events which readers/viewers can visualize, but the effect does not hold for news abstractions hard for readers/viewers to relate to. The study develops measures… 

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