• Economics
  • Published 2012

The Measurement of Strategic Orientation and Its Efficacy in Predicting Financial Performance

@inproceedings{Weinzimmer2012TheMO,
  title={The Measurement of Strategic Orientation and Its Efficacy in Predicting Financial Performance},
  author={Laurence G. Weinzimmer and Jennifer Robin and Eric J. Michel},
  year={2012}
}
Abstract For decades, the strategic management literature has recognized strategic orientation as an important cultural attribute in the investigation of the link between organizational culture and firm performance. Using three studies, we develop a survey measure of strategic orientation that is unidimensional, reliable, and predictive of financial performance. Our final study uses a sample of 779 respondents from 20 companies and empirically demonstrates a positive relationship between… CONTINUE READING

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