The Means and End of Greenwash

  title={The Means and End of Greenwash},
  author={Thomas P. Lyon and A. Wren Montgomery},
  journal={Organization \& Environment},
  pages={223 - 249}
Corporate claims about environmental performance have increased rapidly in recent years, as has the incidence of greenwash, that is, communication that misleads people into forming overly positive beliefs about an organization’s environmental practices or products. References to greenwash in the literature have grown rapidly since the term was introduced more than 2 decades ago, with a sharp increase in articles since 2011. We review and synthesize this fragmented and multidisciplinary… 

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