The Meanings of Lesbian and Gay Pride Day

@article{Kates2001TheMO,
  title={The Meanings of Lesbian and Gay Pride Day},
  author={Steven M. Kates and Russell W. Belk},
  journal={Journal of Contemporary Ethnography},
  year={2001},
  volume={30},
  pages={392 - 429}
}
  • S. Kates, R. Belk
  • Published 1 August 2001
  • Sociology
  • Journal of Contemporary Ethnography
Lesbian and Gay Pride Day (LGPD) is investigated as a collective ritual of consumer resistance. Over the period of four years, five LGPD festivals were attended and participant observed. Furthermore, to provide a more in-depth perspective on the meanings of this celebration for consumers, forty-four gay men were interviewed about the festival. Emergent findings reveal the festival as a carnivalesque celebration of excess, a construction of authenticity, and a contested commercialized experience… 
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