The McDonaldization of Society

  title={The McDonaldization of Society},
  author={George Ritzer},
The success of fast food chains is used by Ritzer as a metaphor for some general trends characterizing contemporary American society.We have become a nation driven by concerns for rationality, speed, and efficiency that are so well illustrated by the McDonalds’ style of operation. Food, packaging, and service are designed to move quickly and cheaply through and out of these restaurants, giving customers the most modern eating experience. Speed, convenience, and standardization have replaced the… CONTINUE READING
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