The Marketing of Duke Ellington: Setting the Strategy for an African American Maestro

  title={The Marketing of Duke Ellington: Setting the Strategy for an African American Maestro},
  author={Harvey G. Cohen},
  journal={The Journal of African American History},
  pages={291 - 315}
  • Harvey G. Cohen
  • Published 23 January 2004
  • History
  • The Journal of African American History
Before Duke Ellington's rise to fame in the late 1920s and early 1930s, no African American had ever been so widely hailed around the world as a serious artistic figure, without the stereotypes usually affixed to African American entertainers. In the era of harsh Jim Crow denigration and violence, before the Civil Rights Movement made organized protest common for African Americans to register their desire for equal rights, Ellington subverted and undercut racial stereotypes, changing the images… 
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