The Marketing Concept: Problems and Promises

@article{Weeks1968TheMC,
  title={The Marketing Concept: Problems and Promises},
  author={R. Weeks and W. J. Marx},
  journal={Business & Society},
  year={1968},
  volume={9},
  pages={39 - 42}
}
  • R. Weeks, W. J. Marx
  • Published 1968
  • Economics
  • Business & Society
  • Richard R. Weeks is Professor of Marketing and Dean of the College of Business Administration at Roosevelt University. He has held positions of Associate Professor of Marketing, Assistant Dean and Director, M.B.A. Program Oklahoma State University ; Executive Secretary of the American Association of Collegiate Schools of Business ; Executive Secretary of Beta Gamma Sigma; and Secretary-Treasurer of the Council for Professional Education for Business. He has served as editor of the A.A.C.S.B… CONTINUE READING
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    References

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    Growth of the Marketing Concept in Manufacturing Companies
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