The Marketing Concept: Problems and Promises

  title={The Marketing Concept: Problems and Promises},
  author={Richard R. Weeks and William J. Marx},
  journal={Business \& Society},
  pages={39 - 42}
Richard R. Weeks is Professor of Marketing and Dean of the College of Business Administration at Roosevelt University. He has held positions of Associate Professor of Marketing, Assistant Dean and Director, M.B.A. Program Oklahoma State University ; Executive Secretary of the American Association of Collegiate Schools of Business ; Executive Secretary of Beta Gamma Sigma; and Secretary-Treasurer of the Council for Professional Education for Business. He has served as editor of the A.A.C.S.B… Expand
Consumer co-creation and the impact on intermediaries
Purpose – While prior studies have examined how loyal customers create value for preferred manufacturers, this study aims to focus on the supply chain and captures the indirect economic andExpand
Marketing Mix Strategies of Restaurant


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