The Marketing Concept: Problems and Promises

  title={The Marketing Concept: Problems and Promises},
  author={Richard R. Weeks and William J. Marx},
  journal={Business \& Society},
  pages={39 - 42}
Richard R. Weeks is Professor of Marketing and Dean of the College of Business Administration at Roosevelt University. He has held positions of Associate Professor of Marketing, Assistant Dean and Director, M.B.A. Program Oklahoma State University ; Executive Secretary of the American Association of Collegiate Schools of Business ; Executive Secretary of Beta Gamma Sigma; and Secretary-Treasurer of the Council for Professional Education for Business. He has served as editor of the A.A.C.S.B… 

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  • 1967

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  • Minneapolis : University of Minnesota,
  • 1964

Adoption of the Marketing Concept—Fact or Fiction

  • Sales Executives Club of
  • 1967