The Marketing Concept: Problems and Promises

@article{Weeks1968TheMC,
  title={The Marketing Concept: Problems and Promises},
  author={Richard R. Weeks and William J. Marx},
  journal={Business \& Society},
  year={1968},
  volume={9},
  pages={39 - 42}
}
Richard R. Weeks is Professor of Marketing and Dean of the College of Business Administration at Roosevelt University. He has held positions of Associate Professor of Marketing, Assistant Dean and Director, M.B.A. Program Oklahoma State University ; Executive Secretary of the American Association of Collegiate Schools of Business ; Executive Secretary of Beta Gamma Sigma; and Secretary-Treasurer of the Council for Professional Education for Business. He has served as editor of the A.A.C.S.B… 

Marketing Communications Strategy in Advanced and Emerging Markets: An International Comparison

We examine the role of ‘marketing communications’ in emerging markets. We sought to understand if ‘marketing communications’ holds the same relevance and meanings to managers in emerging markets as

Consumer co-creation and the impact on intermediaries

Purpose – While prior studies have examined how loyal customers create value for preferred manufacturers, this study aims to focus on the supply chain and captures the indirect economic and

Marketing Mix Strategies of Restaurant

References

SHOWING 1-3 OF 3 REFERENCES

Adoption of the Marketing Concept—Fact or Fiction? New York: Sales Executives

  • Club of New York,
  • 1967

Growth of the Marketing Concept in Manufacturing Companies

  • Minneapolis : University of Minnesota,
  • 1964

Adoption of the Marketing Concept—Fact or Fiction

  • Sales Executives Club of
  • 1967