• DOI:10.5539/ijms.v12n4p63
Corpus ID: 229429776

The Market Trajectory of a Radically New Product: E-Cigarettes

@article{Kislev2020TheMT,
  title={The Market Trajectory of a Radically New Product: E-Cigarettes},
  author={Mickey M. Kislev and S. Kislev},
  journal={International Journal of Marketing Studies},
  year={2020},
  volume={12},
  pages={63}
}

• Mickey M. Kislev, S. Kislev
• Published 2020
• Economics, Business
• International Journal of Marketing Studies

The study analyzes the diffusion of electronic cigarettes as an innovation, as well as how industry, society, and the individual affect its market dynamics. The study is based on five surveys conducted during the years 2017−2019, and including participants of all ages (age 12 to 80 and beyond). The article describes indicators for evaluating the sustainability of a really-new product like electronic cigarettes, following the market trajectory of this product as it sets its dominant design and… Expand

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