• Corpus ID: 16891282

The Market Effect of Healthcare Security: Do Patients Care about Data Breaches?

@inproceedings{Kwon2015TheME,
  title={The Market Effect of Healthcare Security: Do Patients Care about Data Breaches?},
  author={Juhee Kwon and M. Eric Johnson},
  booktitle={Workshop on the Economics of Information Security},
  year={2015}
}
Data breach notification required by federal and state regulators has reduced information asymmetry on the effectiveness of information security programs. While pervasive media coverage of data breaches likely tarnishes an organization’s reputation, there is little empirical evidence that shows how consumers react to such organizational failures. Focusing on the healthcare sector as one of the most information-intensive service industries, this paper investigates consumer reaction to data… 

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