The Market Effect of Cultural Transmission in Chinese Costume Dramas: A Case Study of the Untamed

@article{Lanying2019TheME,
  title={The Market Effect of Cultural Transmission in Chinese Costume Dramas: A Case Study of the Untamed},
  author={Guo Lanying and Jia Jianxia},
  journal={Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)},
  year={2019}
}
  • Guo Lanying, Jia Jianxia
  • Published 20 December 2019
  • Art
  • Proceedings of the 2019 International Conference on Economic Management and Cultural Industry (ICEMCI 2019)
In recent years, the film and television cultural industry has developed rapidly. Since China no longer stays in the single way of importing American dramas, Korean dramas, and Thai dramas, a large number of costume dramas have been exported overseas, and costume dramas have embodied the industrialization of Chinese cultural transmission. A good costume drama presents the beauty of national style and shows the unique charm of Chinese culture. It is a brochure of Chinese traditional culture and… 

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