The Macro Problem of Microtransactions: The Self-Regulatory Challenges of Video Game Loot Boxes

@article{McCaffrey2019TheMP,
  title={The Macro Problem of Microtransactions: The Self-Regulatory Challenges of Video Game Loot Boxes},
  author={Matthew C. McCaffrey},
  journal={Public Health Law \& Policy eJournal},
  year={2019}
}
  • M. McCaffrey
  • Published 1 July 2019
  • Business
  • Public Health Law & Policy eJournal
The video game industry has ignited a global controversy surrounding microtransactions in gaming, especially the use of loot boxes: randomized rewards with potential real-world value. Consumers and legislators are calling for the regulation of these revenue models on the grounds that they are unfair, predatory, or could be considered gambling. This article examines the controversy from a management perspective. First, I outline current regulatory responses to the controversy and what they mean… Expand
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