The Locations of Wal-Mart and Kmart Supercenters : Contrasting Corporate Strategies

@inproceedings{Graff1997TheLO,
  title={The Locations of Wal-Mart and Kmart Supercenters : Contrasting Corporate Strategies},
  author={Thomas Graff},
  year={1997}
}
Wal-Mart and Kmart, the two largest American discount retailers, have begun to utilize a supercenter retailing format that combines a full-service grocery store with a discount department store. Supercenters are expected to be the major format for future expansion of each of these firms. The purpose of this paper is to analyze the spatial expansion strategies of each firm for the locations of its supercenters. Wal-Mart is quickly expanding its number of supercenters in modest-sized communities… CONTINUE READING

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