The Limits of Planned Obsolescence for Conspicuous Durable Goods

Abstract

An extensive body of literature argues for the benefits of planned obsolescence, the strategy of designing products with low durability to induce repeat purchases from the consumers. Yet, some firms avoid planned obsolescence and instead offer products with high durability. In this paper, we offer a demand-side rationale for a high-durability product design… (More)
DOI: 10.1287/msom.2015.0554

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Cite this paper

@article{Agrawal2016TheLO, title={The Limits of Planned Obsolescence for Conspicuous Durable Goods}, author={Vishal V. Agrawal and Stylianos Kavadias and L. Beril Toktay}, journal={Manufacturing & Service Operations Management}, year={2016}, volume={18}, pages={216-226} }