The Limits of Fungibility: Relational Schemata and the Value of Things

@article{McGraw2002TheLO,
  title={The Limits of Fungibility: Relational Schemata and the Value of Things},
  author={A. Peter McGraw and Philip E. Tetlock and Orie V Kristel},
  journal={ERN: Experimental Individual Decision Making (Topic)},
  year={2002}
}
Four experiments test predictions on endowment and mental accounting effects of a theoretical perspective that stresses the symbolic-relational significance for consumer transactions and that posits the placement of qualitative boundaries on fungibility. Although people accepted proposals to buy objects acquired in market-pricing relationships as routine, the same proposals in communal-sharing, authority-ranking, and equality-matching relationships triggered distress and erratically high dollar… 
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