Corpus ID: 18184632

The Like economy: the social web in transition

@inproceedings{Gerlitz2011TheLE,
  title={The Like economy: the social web in transition},
  author={Carolin Gerlitz and Anne Helmond},
  year={2011}
}
Recently, Facebook founder Mark Zuckerberg claimed that the social will be the future organizing principle of economies. This paper will examine how platforms increasingly connect economic value and the social by focusing on the role of social buttons. Drawing on digital methods, we explore the growing implementation of social buttons and counters. Special attention is paid to Facebook and its Open Graph which allows the platform to connect to the entire web through the Like Button. Linking… Expand
2 Citations
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