The Last Frontier: MARKET CREATION IN CONFLICT ZONES, DEEP RURAL AREAS, AND URBAN SLUMS

@inproceedings{Anderson2010TheLF,
  title={The Last Frontier: MARKET CREATION IN CONFLICT ZONES, DEEP RURAL AREAS, AND URBAN SLUMS},
  author={Jamie G. Anderson and Constantinos C. Markides and Martin Kupp},
  year={2010}
}
By operating in war zones, urban slums, and deep rural areas, companies could not only achieve growth and profits, but could also improve the economic and social conditions of these impoverished regions. Yet how can a company operate in areas with unstable security, poor infrastructure, and little or no formal legal frameworks in place? To do so successfully, companies need to go beyond transactional alliances or legalistic business partnerships with local partners. Instead, they need to… CONTINUE READING

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