• Corpus ID: 53987908

The Language of Toys: Gendered Language in Toy Advertisements

@inproceedings{Owen2016TheLO,
  title={The Language of Toys: Gendered Language in Toy Advertisements},
  author={Patricia R. Owen and Monica Padron},
  year={2016}
}
Children are socialized to conform to traditional gender role stereotypes, a developmental process affected by elements of popular culture that associate femininity with passivity, nurturance, and emotional expressivity; and masculinity with power, agency, and aggression. Toys, as one element of popular culture, often reflect these stereotypes through manipulations of design features that signify the gender appropriateness of toy play. Prior research on toys has documented the gender… 

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