The Language of Advertising Claims.

@inproceedings{Schrank1974TheLO,
  title={The Language of Advertising Claims.},
  author={Jeffrey J. Schrank},
  year={1974}
}
In the essay that follows, Jeffrey Schrank gives a list of the techniques advertisers employ to make claims for their products. Written by a teacher, this selection should serve as a tool: its classification of advertisers' promises and claims can be used to analyze and evaluate the fairness of the language in many ads. As you read it, consider additional ad claims that fit within each of Schrank's categories.