The Lads: Masculinity and the New Consumption of Football

  title={The Lads: Masculinity and the New Consumption of Football},
  author={Anthony King},
  pages={329 - 346}
  • A. King
  • Published 1 May 1997
  • Education
  • Sociology
The 1990s have seen the rapid transformation in the consumption of football with the development, in particular, of all-seater stadiums. This article analyses the responses of a particular type of masculine fan to these transformations, thereby contributing to an emergent theoretical framework in the literature on consumption and fans, which supersedes the theories of resistance and hegemony that have typically informed cultural studies since the 1970s. 

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