The Journal of Marketing Psychology for Marketing and Economics*

@inproceedings{AldersonTheJO,
  title={The Journal of Marketing Psychology for Marketing and Economics*},
  author={Wroe Alderson}
}
  • Wroe Alderson
M ANY developments of recent years indicate the emergence of a general science of human behavior. Of major significance in this movement toward integration in the social sciences was a volume representing the collaboration of nine specialists from the fields of psychology , sociology, and cultural anthropology .^ The more limited objective here is to call attention to some trends in contemporary psychology whicb are favorable to this synthesis and to application in marketing and economics. Many… CONTINUE READING