The Interplay between Customer Participation and Difficulty of Design Examples in the Online Designing Process and Its Effect on Customer Satisfaction: Mediational Analyses

Abstract

In the current consumer-centric economy, consumers increasingly desire the opportunity to design their own products in order to express more effectively their self-image. Mass customization, based on efficient and flexible modulization designs, has provided individualized products to satisfy this desire. This work presents an experiment employed to… (More)
DOI: 10.1089/cpb.2008.0170

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@article{Chang2009TheIB, title={The Interplay between Customer Participation and Difficulty of Design Examples in the Online Designing Process and Its Effect on Customer Satisfaction: Mediational Analyses}, author={Chia-Chi Chang and Hui-Yun Chen and I-Chiang Huang}, journal={Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society}, year={2009}, volume={12 2}, pages={147-54} }