The Internationalisation of Retail Banking: Banco Santander's Journey towards Globalisation

@inproceedings{Parada2009TheIO,
  title={The Internationalisation of Retail Banking: Banco Santander's Journey towards Globalisation},
  author={Pedro A. Parada and L Catot Alemany and M. Monzo Planellas},
  year={2009}
}
This article provides a rich description of Banco Santander’s transformation from a medium-sized Spanish bank to one of the world’s biggest and most profitable banks. This internationalisation has been distinguished not just by its speed and scale, but also by its profitability and creation of shareholder value: a stark contrast to the disappointing outcomes of trans-border ventures at many other banks. We identify a systematic pattern in Banco Santander’s international growth that we… CONTINUE READING
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