The Inter-Store Mobility of Supermarket Shoppers

  title={The Inter-Store Mobility of Supermarket Shoppers},
  author={Hongjai Rhee and David R. Bell},
The allegiance of a particular customer, and the distribution across customers of strength of a±liation to a store are important indicators of store health. It is therefore important to understand both the extent and determinants of consumer mobility across competing retailers. We assume that while shoppers may patronize many stores, they typically have a primary a±liation to a \main store." To understand mobility, we model the tendencies of shoppers to transition away from this main store and… CONTINUE READING
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