• Corpus ID: 41430027

The Informational Role of Online Product Review Distributions: An Experimental Study of Biases in Online Product Reviews

  title={The Informational Role of Online Product Review Distributions: An Experimental Study of Biases in Online Product Reviews},
  author={Wenjuan Yuan and Yili Kevin Hong and Paul A. Pavlou},
Previous studies have identified the impact of self-selection biases in online product reviews on consumer surplus. However, no empirical study has studied how the consumers evaluate the rating distributions of online reviews, especially when credibility of reviews is susceptible to be jeopardized by self-selection biases. This study investigates how the existence of different types of self-selection biases in online product reviews influences consumers’ intentions to purchase products and post… 


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