The Influences of Drug Companies' Advertising Programs on Physicians

@article{Gldal2000TheIO,
  title={The Influences of Drug Companies' Advertising Programs on Physicians},
  author={Dilek G{\"u}ldal and Semih Şmin},
  journal={International Journal of Health Services},
  year={2000},
  volume={30},
  pages={585 - 595}
}
This study investigates the influences of drug companies' advertising programs on physicians. Of the 446 physicians interviewed, 53.9 percent were visited by pharmaceutical company representatives at least once a day, and 43.5 percent spent 15 minutes or more per day on these visits. With respect to the information delivered by the pharmaceutical company representatives, 67.7 percent of physicians thought it was not reliable, and 62.8 percent reported that it had no effect on their prescription… 
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Pharmaceutical advertising in emergency departments.
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Physicians and the Pharmaceutical Industr y
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