The Influences of Drug Companies' Advertising Programs on Physicians

  title={The Influences of Drug Companies' Advertising Programs on Physicians},
  author={Dilek G{\"u}ldal and Semih Şmin},
  journal={International Journal of Health Services},
  pages={585 - 595}
This study investigates the influences of drug companies' advertising programs on physicians. Of the 446 physicians interviewed, 53.9 percent were visited by pharmaceutical company representatives at least once a day, and 43.5 percent spent 15 minutes or more per day on these visits. With respect to the information delivered by the pharmaceutical company representatives, 67.7 percent of physicians thought it was not reliable, and 62.8 percent reported that it had no effect on their prescription… 
Patients' Awareness of and Attitudes toward Gifts from Pharmaceutical Companies to Physicians
  • J. Jastifer, S. Roberts
  • Medicine
    International journal of health services : planning, administration, evaluation
  • 2009
The patient population in the current study seems to be less approving of gifts to physicians than patients surveyed in the 1990s, and patients' opinions should be considered when establishing ethical guidelines and policies regulating physician- industry interaction.
Pharmaceutical Company Representatives' Perception of Factors Influencing Prescription Writing
Evaluation of PCRs' perception of factors influencing prescribing patterns of physicians found provision of scientific information to be the most effective means of sales promotion.
Attitudes to pharmaceutical promotion techniques among healthcare professionals in the Republic of Tatarstan, Russia
Promotion techniques are widely and deeply integrated in everyday routine of health care professionals and Physicians are inclined to underestimate influence of pharmaceutical promotion on their own prescribing practice as compared with influence on their colleagues.
Extent of physician–pharmaceutical industry interactions in low- and middle-income countries: a systematic review
Building personal relationships, creating a sense of indebtedness and emotional blackmailing are commonly used techniques to influence physicians in low- and middle-income countries through interaction with pharmaceutical companies.
Pharmacy Students' Perceptions on Pharmaceutical Promotion
It is found that 23.9% of students show among their information sources about the drug as the company supported trainings and pharmaceutical representitives, whereas approximately 30% of those find such firm promotions non-ethical.
Evaluation of Factors Affecting Sales of Prescription Medicines by Econometric Methods in Iran
It is found that advertisement and medical insurance coverage for the medication had a significant positive effect on prescription of all three medicines and a negative relationship was seen between increasing price and the frequency of prescription of a medicine.
Japanese Practicing Physicians' Relationships with Pharmaceutical Representatives: A National Survey
The extent of physician involvement in promotional activities was positively correlated with the attitudes that PRs are a valuable source of information and that gifts are appropriate, and was higher among physicians who prefer to ask PRs for information when a new medication becomes available, physicians who are not satisfied with patient encounters ending only with advice, and physicians who prefers to prescribe brand-name medications.
The impact of pharmaceutical promotions on primary health care physician's prescribing behaviour in KAMC in central region.
A minority of physicians was partially influenced by drug representative promotions affecting their prescribing patterns, while most of the doctors were not affected by gifts or drug related information given by the representatives.
Pharmaceutical advertising in emergency departments.
  • C. Marco
  • Medicine
    Academic emergency medicine : official journal of the Society for Academic Emergency Medicine
  • 2004
OBJECTIVES Promotion of prescription drugs represents a growing source of pharmaceutical marketing expenditures. This study was undertaken to identify the frequency of items containing pharmaceutical
Physicians and the Pharmaceutical Industr y
The pharmaceutical industry has acted to maximize its profits in ways that frequently conflict with medicine's need for truth and full disclosure, and arguably worked to compromise physicians' judgments, as well as academic standards.


Doctors and Detailers: Therapeutic Education or Pharmaceutical Promotion?
  • J. Lexchin
  • Economics, Medicine
    International journal of health services : planning, administration, evaluation
  • 1989
Although detailers have received the endorsement of both physicians' groups and government bodies, seeing detailers is detrimental to the practice of good medicine, and the best interests of doctors and their patients would be served if physicians had nothing further to do with detailers.
Impact of pharmaceutical company representatives on internal medicine residency programs. A survey of residency program directors.
Knowledge of the current extent of PCR interactions with residents may be helpful to program directors in developing policies regulating PC-marketing activities.
Attitudes of internal medicine faculty and residents toward professional interaction with pharmaceutical sales representatives.
We surveyed faculty and residents from seven hospitals affiliated with three academic internal medicine training programs about their perceptions of the informational and service benefits vs the
Can physician education lower the cost of prescription drugs? A prospective, controlled trial.
This relatively simple educational intervention can help physicians to reduce their patients' drug expenses and may serve as a model for incorporating cost information into the routine practice of medicine.
Industry reimbursement for entering patients into clinical trials: legal and ethical issues.
It is proposed that all experimental subjects be informed of the source, amount, and mechanism of funding for the experimental treatments they undergo and that payments from pharmaceutical manufacturers for pre-market testing of drugs go to the medical school dean rather than to the individual investigator.
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