The Influence of the National truth campaign on smoking initiation.

  title={The Influence of the National truth campaign on smoking initiation.},
  author={Matthew C. Farrelly and James Nonnemaker and Kevin C Davis and Altijani H Hussin},
  journal={American journal of preventive medicine},
  volume={36 5},
BACKGROUND States and national organizations spend millions annually on antismoking campaigns aimed at youth. Much of the evidence for their effectiveness is based on cross-sectional studies. This study was designed to evaluate the effectiveness of a prominent national youth smoking-prevention campaign in the U.S. known as truth that was launched in February 2000. METHODS A nationally representative cohort of 8904 adolescents aged 12-17 years who were interviewed annually from 1997 to 2004… CONTINUE READING

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