The Influence of the Mpaa's Film-Rating System on Motion Picture Attendance: A Pilot Study

@inproceedings{Austin1980TheIO,
  title={The Influence of the Mpaa's Film-Rating System on Motion Picture Attendance: A Pilot Study},
  author={Bruce A. Austin},
  year={1980}
}
  • Bruce A. Austin
  • Published 1980
  • Psychology
  • Summary The study reported here sought to design and implement a valid experimental instrument to test the potential influence of the Motion Picture Association of America's film-rating system (G, PG, R, X) on movie attendance. The theoretical basis for proposing that the MPAA's rating scheme might be influential in affecting movie attendance is found in Brehm's theory of psychological reactance. The experimental design was a four by four simple Latin square. Ss (n = 65) in the experiment were… CONTINUE READING

    Tables from this paper.

    Citations

    Publications citing this paper.
    SHOWING 1-10 OF 14 CITATIONS

    The Economic Impact of the MPAA Rating System on Types of Films Made From 2004-2014

    VIEW 9 EXCERPTS
    CITES BACKGROUND & RESULTS
    HIGHLY INFLUENCED

    Movie Ratings and Their Effect on Movie Attendance.

    VIEW 7 EXCERPTS
    CITES BACKGROUND, RESULTS & METHODS

    Movie Ratings and Third-Person Perception

    VIEW 3 EXCERPTS
    CITES BACKGROUND
    HIGHLY INFLUENCED

    Movie box office prediction based on ensemble learning

    VIEW 1 EXCERPT
    CITES BACKGROUND