The Influence of the MPAA's Film Rating System on Motion Picture Attendance: A Pilot Study.

@article{Austin1980TheIO,
  title={The Influence of the MPAA's Film Rating System on Motion Picture Attendance: A Pilot Study.},
  author={Bruce A. Austin},
  journal={The Journal of Psychology},
  year={1980},
  volume={106},
  pages={91-99}
}
  • B. Austin
  • Published 1 September 1980
  • Psychology
  • The Journal of Psychology
Summary The study reported here sought to design and implement a valid experimental instrument to test the potential influence of the Motion Picture Association of America's film-rating system (G, PG, R, X) on movie attendance. The theoretical basis for proposing that the MPAA's rating scheme might be influential in affecting movie attendance is found in Brehm's theory of psychological reactance. The experimental design was a four by four simple Latin square. Ss (n = 65) in the experiment were… 
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