The Influence of the MPAA's Film Rating System on Motion Picture Attendance: A Pilot Study.

@article{Austin1980TheIO,
  title={The Influence of the MPAA's Film Rating System on Motion Picture Attendance: A Pilot Study.},
  author={Bruce A. Austin},
  journal={The Journal of Psychology},
  year={1980},
  volume={106},
  pages={91-99}
}
  • B. Austin
  • Published 1 September 1980
  • Psychology
  • The Journal of Psychology
Summary The study reported here sought to design and implement a valid experimental instrument to test the potential influence of the Motion Picture Association of America's film-rating system (G, PG, R, X) on movie attendance. The theoretical basis for proposing that the MPAA's rating scheme might be influential in affecting movie attendance is found in Brehm's theory of psychological reactance. The experimental design was a four by four simple Latin square. Ss (n = 65) in the experiment were… 

Tables from this paper

Movie Ratings and Their Effect on Movie Attendance.
ABSTRACT A study was conducted to examine how the motion picture Motion Picture Association of America (MPAA) rating system '(G-PG-y-X) affects movie attendance. The study also tested the validity of
Preaching to the choir: Profiling TV advisory ratings users
This investigation examines parents’ use of the MPAA television advisory ratings in their decision‐making and the manner by which ratings information is incorporated into rules and regulations about
Preaching to the choir: TV advisory usage among parents of gifted children
This investigation examines the use of the MPAA television advisory ratings in the decision‐making of parents of intellectually gifted children and explores the manner by which ratings information is
The role of television advisories and ratings in parent‐child discussion of television viewing choices
This study examined the effect of violence advisories and MPAA ratings on both parent‐child television viewing choices and on their verbal interactions while making those choices. Seventy
Effects of media ratings on children and adolescents: a litmus test of the forbidden fruit effect
Media ratings serve to inform parents about and protect minors from violent or otherwise harmful media content. Most of these systems use age pictograms and content warning pictograms for
Ratings for Program Content: The Role of Research Findings
TLDR
The research that is relevant to criticisms of the television industry's age-based rating system is reviewed and that was used by advocacy groups to pressure the TV industry to modify its ratings.
Movie Ratings and Third-Person Perception
Students enrolled in an undergraduate mass communication course were asked to estimate self and third-person effects on learning, attitudes, and behavior after reading a movie plot synopsis that
Media ratings for violence and sex. Implications for policymakers and parents.
TLDR
Research on the implementation of media-rating systems, parents' use and evaluation of them, and the impact of ratings on children shows that ratings indicating restricted or controversial content have a deterrent effect for children under age 8 but that, by age 11 and especially for boys, the ratings show a small enticement effect.
Film Rating and Its Current Challenges in Malaysia and Bangladesh
Film rating is designed to categories film with regard to its suitability for audiences in term of issues such as sex, violence, substance abuse, profanity or other types of mature content. Ratings
The Role of Bleeps and Warnings in Viewers' Perceptions of On-Air Cursing
This study used a 2 x 2 X 2 design to examine the effects of warning labels, bleeping, and gender on viewers' perceptions and enjoyment of a docudrama. We also examined the individual difference
...
...

References

SHOWING 1-5 OF 5 REFERENCES
Rating the Movies
Observers of and participants in the motion picture industry have for years looked for a formula that explains and predicts the ingredients that lure crowds to the movies. The study reported here
BMD : biomedical computer programs
TLDR
This book is very referred for you because it gives not only the experience but also lesson, it is about this book that will give wellness for all people from many societies.