The Influence of Virtual Representatives on Recommender System Evaluation

@inproceedings{Yoo2009TheIO,
  title={The Influence of Virtual Representatives on Recommender System Evaluation},
  author={Kyung Hyan Yoo and Ulrike Gretzel},
  booktitle={AMCIS},
  year={2009}
}
Virtual representatives are increasingly used in recommender systems to guide users and add conversational aspects. However, the impacts of virtual representatives on users’ evaluations of the recommender system have not been investigated. This study specifically examined the influence of virtual representatives’ anthropomorphism cues on system users’ perceptions of system credibility and liking. The results revealed that system users’ perceptions of the virtual representative’s credibility… CONTINUE READING

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