The Influence of Store Environment on Perceived Experiential Value and Behavior Intention

  • Miao-Que Lina, Yi-Fang Chiangb
  • Published 2010
This study attempts to embed perceived experiential value into the integrated model of perception and behavior intention to exploit the relationships between environmental stimuli, perceived service quality, perceived merchandise quality, perceived price, emotion, and behavior intention. We employ LISREL to analyze the research framework and a modified… (More)