The Influence of Purchasing Behavior on Brand Attitude, Shopping Satisfaction, and Recommendation of Herbal Cosmetics Consumer

@inproceedings{Lee2011TheIO,
  title={The Influence of Purchasing Behavior on Brand Attitude, Shopping Satisfaction, and Recommendation of Herbal Cosmetics Consumer},
  author={Jae Young Lee and Joun-Suk An},
  year={2011}
}
The purpose of this study was to investigate the influence of purchasing behavior on brand attitude, shopping satisfaction, and recommendation of herbal cosmetics consumer. Through judgment sampling method, selected 304 survey questionnaires were used for final analysis from herbal cosmetics consumer. With the collected data, t-test, one-way ANOVA, and multiple regression analysis were performed by SPSS 14.0. The results of the analysis were summarized as follows. First, level of education no… CONTINUE READING