The Influence of Information Appraisals and Information Behaviors on the Acceptance of Health Information: A Study of Television Medical Talk Shows in South Korea.

@article{Jeong2018TheIO,
  title={The Influence of Information Appraisals and Information Behaviors on the Acceptance of Health Information: A Study of Television Medical Talk Shows in South Korea.},
  author={Jae-Seon Jeong and Seungyoon Lee},
  journal={Health communication},
  year={2018},
  volume={33 8},
  pages={972-979}
}
As television medical talk shows have become an increasingly popular source of health information, it is important to understand the processes by which people come to accept, at times unconditionally, the information presented by these shows. Based on the heuristic-systematic model (HSM), this study explores the way by which individuals process health information from television medical talk shows. Specifically, this study examines the relationship between information exposure, information… CONTINUE READING