The Influence of Expert Reviews on Consumer Demand for Experience Goods: A Case Study of Movie Critics

@article{Reinstein2005TheIO,
  title={The Influence of Expert Reviews on Consumer Demand for Experience Goods: A Case Study of Movie Critics},
  author={D. Reinstein and C. Snyder},
  journal={Behavioral & Experimental Economics},
  year={2005}
}
  • D. Reinstein, C. Snyder
  • Published 2005
  • Economics
  • Behavioral & Experimental Economics
  • An inherent problem in measuring the influence of expert reviews on the demand for experience goods is that a correlation between good reviews and high demand may be spurious, induced by an underlying correlation with unobservable quality signals. Using the timing of the reviews by two popular movie critics, Siskel and Ebert, relative to opening weekend box office revenue, we apply a difference-in-differences approach to circumvent the problem of spurious correlation. After purging the spurious… CONTINUE READING
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