The Influence of Display Characteristics on Visual Exploratory Search Behavior

  title={The Influence of Display Characteristics on Visual Exploratory Search Behavior},
  author={Chris Janiszewski},
  journal={Journal of Consumer Research},
  • Chris Janiszewski
  • Published 1 December 1998
  • Computer Science
  • Journal of Consumer Research
Visual information search is a combination of two distinct types of behavior. Goal-directed search behavior occurs when consumers use stored search routines to collect information in a deliberate manner. In contrast, exploratory search behavior occurs when consumers are confronted with multiple pieces of information but have little stored knowledge about how to proceed with the information gathering. This article reports on an investigation into exploratory search behavior and attempts to… 

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