The Influence of Culture on Consumer Impulsive Buying Behavior

@article{Kacen2002TheIO,
  title={The Influence of Culture on Consumer Impulsive Buying Behavior},
  author={Jacqueline J. Kacen and Julie Anne Lee},
  journal={Journal of Consumer Psychology},
  year={2002},
  volume={12},
  pages={163-176}
}
Impulse buying generates over $4 billion in annual sales volume in the United States. With the growth of e-commerce and television shopping channels, consumers have easy access to impulse purchasing opportunities, but little is known about this sudden, compelling, hedonically complex purchasing behavior in non-Western cultures. Yet cultural factors moderate many aspects of consumer's impulsive buying behavior, including self-identity, normative influences, the suppression of emotion, and the… 

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