The Influence of Consumer's Relationship Benefit Perception on the Relationship output in Internet Shopping Mall

@inproceedings{Chae2013TheIO,
  title={The Influence of Consumer's Relationship Benefit Perception on the Relationship output in Internet Shopping Mall},
  author={Jin Mie Chae},
  year={2013}
}
The purpose of this study is to investigate the effect of consumer's relationship benefit perception on con- sumer's relationship quality and loyalty in internet shopping mall. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaire was collected from November 1, 2011 to November 12, 2011. The structural equation model was con- structed to verify hypotheses and 562 useful… CONTINUE READING

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