The Influence of Color and Label Information on Flavor Perception

@article{Shankar2009TheIO,
  title={The Influence of Color and Label Information on Flavor Perception},
  author={Maya U. Shankar and Carmel A. Levitan and John Prescott and Charles Spence},
  journal={Chemosensory Perception},
  year={2009},
  volume={2},
  pages={53-58}
}
Previous research that has manipulated either the color of, or labeling information associated with, foods and beverages has shown that each of these factors can significantly influence perceptual and preferential responses to them. The present study examined how the simultaneous manipulation of these two cues (color and label) affects perception of, and hedonic responses to, flavor. Thirty participants rated 12 chocolate M&Ms (identical aside from their color), described as coming from a “new… 

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