The Influence of Background Music on the Behavior of Restaurant Patrons

  title={The Influence of Background Music on the Behavior of Restaurant Patrons},
  author={Ronald E. Milliman},
  journal={Journal of Consumer Research},
  • R. E. Milliman
  • Published 1 September 1986
  • Business
  • Journal of Consumer Research
This paper will critically review the limited literature available on the topic and present an empirical study that examines the effect of background music on the behavior of restaurant customers. It was found that music tempo variations can significantly affect purchases, length of stay, and other variables examined. 

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