The Implementation of E-marketing in the Hotel Industry : the Case Of

@inproceedings{Loncaric2015TheIO,
  title={The Implementation of E-marketing in the Hotel Industry : the Case Of},
  author={Daniela Loncaric and N. Radeti{\'c}},
  year={2015}
}
Information and communication technology (ICT) has penetrated many spheres of life and work. Recognizing the potential of this new technology, marketers have readily accepted ICT and turned the marketing concept into e-marketing. The purpose of this paper is to examine the level of implementation of e-marketing practice in the hotel industry. The paper is… CONTINUE READING