• Corpus ID: 1055232

The Impact on Consumer Buying Behaviour: Cognitive Dissonance

@inproceedings{Sharma2014TheIO,
  title={The Impact on Consumer Buying Behaviour: Cognitive Dissonance},
  author={Manoj Kumar Sharma},
  year={2014}
}
The theory of “cognitive dissonance” is of great importance in consumer behavior and marketers have lots of interest in analyzing the post purchase behavior of consumers experienced by them. This paper has explored the factors that create cognitive dissonance in consumer buying decision making particularly among the consumer goods purchaser in the city area. Some of these are family status, religious value, customs, belief etc. the study also reveals the problems and identified probable… 
Effect of Personal Selling on Consumer Impulse buying Behaviors: Evidence from Selected Quoted Foods and Beverages Firms in Nigeria
Consumer’s needs are multi-variants, divergent and insatiable. The best communication strategies to get target audience and consumers attention become a serious challenge. This study examined the
The impact of age on the customers buying behaviour and attitude to price
Understanding consumer buying behaviour is a crucial element of any business activities. In a marketing-oriented economy, consumer buying behaviour represents a very significant factor in business
The Influence Of Social Media On Consumer Purchase Intention
In order to deliver better and appropriate products to the customers, marketers do a lot of research on consumer behaviour. Understanding consumer behaviour by companies results not only in
Impact of Social Support Resources on Post- Purchase Dissonance: Evidence from Jordan
This article aims to address the paucity of research into the impact of social support resources – family, friends and significant others – on post-purchase emotional and cognitive dissonance amongst
Effect of Brand Image on Consumer Buying Behaviour
Branding may be a set of selling and communication methods that help to differentiate a corporation or products from competitors, getting to create an enduring impression within the minds of
Impulsive Buying Behavior: Implementation of IT on Technology Acceptance Model on E-Commerce Purchase Decisions
This study aims to determine the impact of implementing the Information System Technology Acceptance Model in supporting the tendency to use applications and impulse buying behavior on purchase
A Study On Purchasing Behaviour Of Millet Products Among Consumer On Salem Region
Consumer behavior entails the psychological techniques that consumers undergo in spotting wishes, locating ways to clear up these wishes, making buy selections (For example whether or not or not to
Impact of Sales Promotion on Consumer Buying Behavior: A Case of Garments Industry of Pakistan
The study highlights the importance of sales promotional tools on consumer buying behavior. The industry selected in the research is textile. The brands in the study are Khaddi, Gul Ahmed, Junaid
Technology Acceptance Model in Supporting the Tendency to Use Applications and Impulsive Buying on Purchase Decisions
This article presents the results of the mapping carried out taken from various sources with a total of 20 articles that are used as mapping materials. Starting from 2004 to 2021. Based on existing
The impact of in-store marketing stimuli on impulse buying behavior and post-purchase evaluation: a study of self-selected mass color cosmetics in Bangkok
Impulse buying plays an essential role in consumer buying behavior as nearly ninety percent of consumers at least occasionally engage in impulse buying. Moreover, it accounts for a massive volume of
...
1
2
3
...

References

SHOWING 1-10 OF 26 REFERENCES
Factors affecting consumers' buying decision in the selection of a coffee brand
Tanja Lautiainen Factors affecting consumers’ buying decision in the selection of a coffee brand, 40 pages, 2 appendices Saimaa University of Applied Sciences, Lappeenranta Faculty of Business
Uncertainty orientation: Expalaining diffeerences in purchase involvement and external search
This study incorporates uncertainty orientation, an individual difference variable concerned with cognitive response to uncertainty, and purchase involvement in a multiple indicator model of consumer
Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit
The theory of reasoned action and the low-involvement hierarchy model were tested using cross-lagged panel correlation. It was proposed that the low-involvement hierarchy model would more accurately
The Automobile Buyer after the Purchase
Customer satisfaction after the purchase is a key factor in brand loyalty. Marketing managers are becoming keenly interested in how a new purchaser feels after buying. In this study, an analysis is
A Field Test of the Relationship between Cognitive Dissonance and State Anxiety
An ex post facto field study investigated state anxiety as a measure of the magnitude of postpurchase dissonance. Purchase conditions which should produce varying levels of postpurchase dissonance
FACTORS INFLUENCING CONSUMER BRAND SWITCHING BEHAVIOR IN TELECOMMUNICATION INDUSTRY : AN EMPIRICAL STUDY
India has emerged as the fastest growing mobile phone market in the world. Mobile phone was hyped as a revolutionary gadget in the twentieth century. With the advent of advanced technologies like
Measuring consumer involvement in products: Developing a general scale
This article reports initial work in developing an improved consumer involvement measure that can be applied across a number of product categories. The intent was to develop a short, easy-to-use
Brand Image, Satisfaction, and Brand Loyalty - How Effective Are They in the Automotive Industry Market Share
The study analyzes the influence of satisfaction, image, and loyalty on market share within the automotive industry by using real market data to capture market share of the car brands within the
Ab components ’ impact on brand performance
  • Journal of Business Research
  • 2005
...
1
2
3
...