The Impact of the Country-of-origin Effect on Trust in Business Relationships

  • Andreas Mebert
  • Published 2010

Abstract

It is the purpose of this paper to analyse how trust is formed within business relationships in cases in which the buyer’s firm stems from a developed economy that has a positive country-of-origin image (COO) whereas the seller’s company emanates from a developing nation with a negative country-of-origin image. This examination concentrates on the… (More)

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Cite this paper

@inproceedings{Mebert2010TheIO, title={The Impact of the Country-of-origin Effect on Trust in Business Relationships}, author={Andreas Mebert}, year={2010} }