The Impact of Textual Messages of Encouragement on Web Survey Breakoffs : An Experiment


This paper tests a new method for encouraging Web survey respondents to complete a questionnaire once they have started it and, thus, reduce the number of breakoffs. This paper builds upon prior studies that have examined the effects of using feedback mechanisms in Web surveys to encourage questionnaire completion and breakoff reduction (Crawford, Couper… (More)

5 Figures and Tables


  • Presentations referencing similar topics