The Impact of Social Support of Guild Members and Psychological Factors on Flow and Game Loyalty in MMORPG

The objective of this study is to identify the relationships in which social support influences flow and game loyalty through character control, character identity, guild identity and self-esteem. For the study, focus group interviews were carried out with MMORPG gamers and, as a result, important factors such as social support and self-esteem were found… CONTINUE READING