• Corpus ID: 14746225

The Impact of Product Photo on Online Consumer Purchase Intention: an Image-Processing Enabled Empirical Study

@inproceedings{Li2014TheIO,
  title={The Impact of Product Photo on Online Consumer Purchase Intention: an Image-Processing Enabled Empirical Study},
  author={Xin Li and Mengyue Wang and Yubo Chen},
  booktitle={PACIS},
  year={2014}
}
Determinants of online consumer’s purchase decisions are of long-term interest to researchers and practitioners. [] Key Method These techniques allow us to investigate a large set of photo characteristics simultaneously in an empirical study. To rule out possible confounding factors, we collect a dataset from a social shopping Website, which has a simple interface allowing users to judge products mainly based on their photos. We examine product photo characteristics from the aspects of information, emotion…

Figures and Tables from this paper

Social presence of an affiliate marketer in an online product photo, consumer’s clickthroughs and sales
Summary: The goal of this article is to answer the question: what actions in the area of communicating online social presence increase the consumer’s clickthroughs and online sales of the promoted
Learning to Style-Aware Bayesian Personalized Ranking for Visual Recommendation
TLDR
This work proposes introducing style feature modeling, which is highly relevant with user preference, into the visual recommendation model, and proposes incorporating the style features into collaborative learning to create awareness pertaining to the preferences of users.
Multi-category Comparative Analysis of Factors Affecting E-commerce Sales
With the continuous development of e-commerce, more and more types of goods are sold online, so merchants should develop different sales strategies for different types of goods. This paper firstly
Classification of C 2 C e-Commerce Product Images using Deep Learning Algorithm
TLDR
A research to find out the best deep learning model in image classification for ecommerce products shows that NASNetLarge yield the best performance among all evaluated models with 84% testing accuracy.
Aesthetic Evaluation of Digitally Reproduced Art Images
TLDR
Results suggest that color saturation does not exert a major influence on liking and address the question of why empirical aesthetics requires more precise dimensions to better understand the subtle processes that take place in the perception of today’s digitally reproduced art environment.
Combining the Statistical and Interpretative Analyses for Testing E-Commerce Customer Loyalty Questionnaire
Despite the interpretative data analysis may have often used practically to confirm the statistical analysis results in the questionnaire testing, but the confirmation is also often not expressed

References

SHOWING 1-10 OF 52 REFERENCES
Does More Mean Better? An Examination of Visual Product Presentation in E-retailing
Because of the intangible nature of online shopping, consumers perceive online shopping as being risky. This study examined how this risk can be reduced specifically by using a more effective online
The Effect of Website Design Dimensions on Initial Trust: A Synthesis of the Empirical Literature
TLDR
A framework that classifies trust-inducing website features according to three broad dimensions, namely visual design, social cue design and content design, is presented, because comparing studies with different empirical set-ups requires conceptual clarity.
Deciphering word-of-mouth in social media: Text-based metrics of consumer reviews
TLDR
This work proposes a set of novel measures that focus on sentiment divergence in consumer product reviews that are superior to and more appropriate than some commonly used textual measures the literature.
Product value importance and consumer preference for visual complexity and symmetry
Purpose – Product design is an important marketing variable. Most literature about consumer preference for product design focuses on aesthetic product value. However, the appearance of a product also
Impact of information presentation modes on online shopping: An empirical evaluation of a broadband interactive shopping service
TLDR
There is a close relation between product familiarity and shopping effectiveness and when the system is used to purchase familiar product items, pictures are better than text in terms of both efficiency and effectiveness.
WHAT SIGNAL ARE YOU SENDING ? HOW WEBSITE QUALITY INFLUENCES PERCEPTIONS OF PRODUCT QUALITY AND PURCHASE INTENTIONS 1
An electronic commerce marketing channel is fully mediated by information technology, stripping away much of a product’s physical informational cues, and creating information asymmetries (i.e.,
Exploring human images in website design: a multi-method approach
Effective visual design of e-commerce websites enhances website aesthetics and emotional appeal for the user. To gain insight into how Internet users perceive human images as one element of website
Understanding online purchase intentions: contributions from technology and trust perspectives
TLDR
It is found that the trust-antecedent ‘perceived risk’ and the technology-anticEDent ’perceived ease-of-use’ directly influenced the attitude towards purchasing online.
Television Shopping for Apparel in the United States: Effects of Perceived Amount of Information on Perceived Risks and Purchase Intentions
In a two-part study, the amount and types of information available in television-shopping segments selling apparel were examined. In Phase 1, a content analysis of 60 segments selling apparel was
...
...