• Corpus ID: 14746225

The Impact of Product Photo on Online Consumer Purchase Intention: an Image-Processing Enabled Empirical Study

@inproceedings{Li2014TheIO,
  title={The Impact of Product Photo on Online Consumer Purchase Intention: an Image-Processing Enabled Empirical Study},
  author={Xin Li and Mengyue Wang and Yubo Chen},
  booktitle={PACIS},
  year={2014}
}
Determinants of online consumer’s purchase decisions are of long-term interest to researchers and practitioners. [] Key Method These techniques allow us to investigate a large set of photo characteristics simultaneously in an empirical study. To rule out possible confounding factors, we collect a dataset from a social shopping Website, which has a simple interface allowing users to judge products mainly based on their photos. We examine product photo characteristics from the aspects of information, emotion…

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