The Impact of Product Photo on Online Consumer Purchase Intention: an Image-Processing Enabled Empirical Study

@inproceedings{Li2014TheIO,
  title={The Impact of Product Photo on Online Consumer Purchase Intention: an Image-Processing Enabled Empirical Study},
  author={Xin Li and Mengyue Wang and Yubo Chen},
  booktitle={PACIS},
  year={2014}
}

• Xin Li, Mengyue Wang, Yubo Chen
• Published in PACIS 2014

Determinants of online consumer’s purchase decisions are of long-term interest to researchers and practitioners. Since product photos directly aid consumers’ understanding of products, retailers often put a lot of effort into polishing them. However, there is limited research on the impact of product photos on purchase decisions. Most previous studies took an experiment-based approach, which delivered strict theories on some aspects of product photos. This research takes advantage of image… CONTINUE READING

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