The Impact of Product Photo on Online Consumer Purchase Intention: an Image-Processing Enabled Empirical Study

@inproceedings{Li2014TheIO,
  title={The Impact of Product Photo on Online Consumer Purchase Intention: an Image-Processing Enabled Empirical Study},
  author={Xin Li and Mengyue Wang and Yubo Chen},
  booktitle={PACIS},
  year={2014}
}
Determinants of online consumer’s purchase decisions are of long-term interest to researchers and practitioners. Since product photos directly aid consumers’ understanding of products, retailers often put a lot of effort into polishing them. However, there is limited research on the impact of product photos on purchase decisions. Most previous studies took an experiment-based approach, which delivered strict theories on some aspects of product photos. This research takes advantage of image… CONTINUE READING

Citations

Publications citing this paper.

References

Publications referenced by this paper.
SHOWING 1-10 OF 48 REFERENCES

Perceived quality in consumer decision making: An integrated theoretical perspective

R. W. Olshavsky
  • Perceived quality: How consumers view stores and merchandise,
  • 1985
VIEW 4 EXCERPTS
HIGHLY INFLUENTIAL

Face detection, pose estimation, and landmark localization in the wild

  • 2012 IEEE Conference on Computer Vision and Pattern Recognition
  • 2012
VIEW 2 EXCERPTS

Aesthetics and Emotions in Images

  • IEEE Signal Processing Magazine
  • 2011