The Impact of Personalized Social Cues of Immediacy on Consumers' Information Disclosure: A Social Cognitive Approach

@article{Lee2011TheIO,
  title={The Impact of Personalized Social Cues of Immediacy on Consumers' Information Disclosure: A Social Cognitive Approach},
  author={Doohwang Lee and Robert LaRose},
  journal={Cyberpsychology, behavior and social networking},
  year={2011},
  volume={14 6},
  pages={337-43}
}
This study examined how personalized social cues of immediacy can affect two types of information disclosure intentions (embarrassing information and descriptive information) directly and indirectly through two positive outcome expectations (social trust and customization outcome expectations) and two negative outcome expectations (embarrassment and… CONTINUE READING