The Impact of Perceived Risks and Perceived Benefits to Improve an Online Intention among Generation-Y in Malaysia

@inproceedings{Tanadi2015TheIO,
  title={The Impact of Perceived Risks and Perceived Benefits to Improve an Online Intention among Generation-Y in Malaysia},
  author={Trisna Tanadi and Behrang Samadi and Behrooz Gharleghi},
  year={2015}
}
This study examines the role of perceived risk and perceived benefit in improving the online intention among Generation-Y in Malaysia. The purpose of this study is to identify the valid measure of perceived risk and perceived benefit as the result with, associated with online intention among Gen-Y in Malaysia. In addition, this research proposes a new research framework on online intention by referring to numerous antecedent literatures of online intention. The conceptualization of consumer… CONTINUE READING

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