The Impact of Online Recommendations and Consumer Feedback on Sales

  title={The Impact of Online Recommendations and Consumer Feedback on Sales},
  author={Pei-Yu Sharon Chen and Shin-yi Wu and Jungsun Yoon},
Quality uncertainty and high search costs for identifying relevant information from an ocean of information may prevent customers from making purchases. Recognizing potential negative impacts of this search cost for quality information and relevant information, firms began to invest in creating a virtual community that enables consumers to share their opinions and experiences to reduce quality uncertainty, and in developing recommendation systems that help customers identify goods in which they… CONTINUE READING
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